Article: Web Traffic
5 Ways to Gain More Qualified Traffic to Your Website:
Looking for more qualified traffic to your website? Who isn’t?!?! Consider using some of these suggestions and watch your website traffic soar.
1.) Search Engines
The most well known traffic generation method is also the biggest mystery for most internet marketers. This really is no surprise since every website owner is competing directly with one another for best placement - so many web admins like to keep the most productive methods a secret.
Perhaps the best place to start - before tackling the search engines directly - is to carefully analyze and choose which keywords you want to optimize for your website.
Here are some great tools for keyword research:
OVERTURE: http://inventory.overture.com/d/searchinventory/suggestion/
GOOGLE: https://adwords.google.com/select/main?cmd=KeywordSandbox
Here are some additional tools for better targeting your keyword selections:
http://searchguild.com./utils.html (download “Even Better Keywords”)
http://www.nichebot.com/
http://www.creatingonline.com/site_promotion/keyword_suggestion.htm
Make sure every interior page of your site contains content which support your keyword choices. One major mistake by many marketers is to choose keywords without any supportive content on their site — Make sure you have this in order prior to submitting your sites to any major search engines.
2.) Articles
If you are launching a website in a particular niche you need to leverage your knowledge so that your website becomes “in the mix” of the other sites within your keyword categories.
One simple way to accomplish this is to write and submit articles to as many ezine publishers and website owners within your niche as you can.
Nothing helps your website’s credibility then targeted articles — There are many FREE article resources on the internet to grab and contribute some great content (be sure to review follow each site’s guidelines prior to using their articles):
http://www.aaarticles.com
http://www.goarticles.com
http://www.ezinearticles.com
Installing a blog on your website is another great way of regularly updating fresh relevant articles to your website. Here is a free report on blogs and their value in attracting targeted traffic to your website:
http://www.rsskillerapp.com/report/signup.html
3.) Link Exchanges
Reciprocal link exchanges are another great way to gain highly targeted traffic to your website. Although this can be a time consuming process, you can really increase your site’s exposure by linking to other sites within your niche.
If you’d like to check your link popularity across multiple search engines consider using this free tool:
http://tools.infowizards.com/link-popularity.php
Also, belonging to a link exchange directory can help your site gain targeted traffic. Here are a few to consider:
http://www.powerlinks.com
http://www.linkbuddies.com
http://www.webmaster-link-exchange.com
4.) Main Webpage Content
Making sure the main HTML pages of your website are constantly updated with fresh content is another great way to gain targeted traffic to your website. Much like posting fresh articles, you want to make sure the main pages of your site are updated regularly (at least a few times a month) — This is especially important if you are regularly submitting your website to major search engines.
The latest GOOGLE updates place a considerable amount of weight to web pages updated with new external links and relevant content.
An evaluation of the latest Google update can be reviewed at: http://www.searchenginejournal.com/index.php?p=2349
5.) Pay-Per-Click/ Pay-for-Performance
Pay-Per-Click is another fantastic way to increase traffic to your website. Google’s AdSense, Yahoo, Overture and many other per-per-click solutions can help you gather highly targeted traffic to your website. These solutions often start paying dividends within hours of launching your pay-per-click your campaign.
Be sure to use pay-per-click only when you have a comfort level with your keywords or else these solutions can empty your wallet quickly. Also, consider comparing the cost of keywords. Here is an excellent tool for comparing the latest keyword pricing for pay-per-click campaigns:
http://www.compareyourclicks.com/
Looking for a free search engine or web-traffic consultation? Contact our in-house sales team at sales@persontopersondirect.com. Person to Person Direct’s marketing and sales strategies have consistently delivered positive results for our clients — for over 25 years!
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