BPA Audit Letter
Dear BPA Member,
Since 1931, BPA audits have set the industry standard for media auditing in both accuracy and integrity. It’s no secret that the information gathered during a carefully planned BPA audit can be used as a distinct advantage over your competitors. By gathering rich, in-depth data, advertisers, agencies and media owners are able to better understand important audience insights.
Person to Person Direct has been providing businesses with successful BPA auditing efforts since the early 1980’s. For over 25 years, our audits have been carefully designed to maximize data accuracy while also delivering the best value for the dollar.
Person to Person Direct’s BPA Audit Preparation and Subscriber Prequalification campaigns include:
- A combination of customized email and telephone efforts to save you money while boosting response rates.
- Integration with your current direct mail efforts in order to keep costs low
- Specific approval of all campaign materials by the BPA
- Complete data capture and reporting to meet your campaign specifications
- Never any hidden fees or costs - our performance-based pricing eliminates the uncertainty and risk of utilizing our services.
Our philosophy is that the quality of service we provide can only be as good as the people making the calls. Person to Person Direct strives to find the right TSR for every campaign we conduct. Senior Telemarketing Floor Managers, rather than a Human Resources department handle our TSR applicant screening process. Since our Managers are keenly aware of the personnel requirements for each campaign they are able to continually monitor and work closely with out TSRs in order to ensure the best results possible.
We’ve carefully located our regional call centers to take advantage of superior labor pools. Our New Jersey branch draws TSRs from several local colleges and a highly motivated local population. At our Penn State call center we are able to take advantage of the student population, which offers a high concentration of intelligent young adults who can adapt to various types of campaigns quickly. Due to the economic conditions in and around Altoona, Pa., we are able to recruit intelligent, motivated adults, which provide us with a turnover rate far below the national average for teleservice agencies.Our TSR training program consists of an initial orientation for all new employees and specific group and individual training for each campaign.
The atmosphere in all of our call centers is one of ongoin training and instruction. Our floor supervisory staff works continuously at improving the quality of performance. Additionally, our Quality Assurance makes certain instant feedback is provided to our sales management team at all times in order to ensure campaign quality.
Feel free to visit http://www.persontopersondirect.com/ for a comprehensive list of our integrated marketing services - Contact us at 1-973-835-8112 for a FREE/no-obligation consultation. We can discuss your current efforts and help you with a customized audit plan which is specifically designed to meet your business needs.
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