For Immediate Release:

As a member of the DMA, Person to Person Direct strictly adheres to all Membership Principles and Ethical Guidelines as outlined by the Direct Marketing Association.

The DMA’s recently enacted Email Authentication Guidelines require members to adopt a new framework for distribution of any outbound emails. These new  practices will require our operation to revamp the methods we use for email deliverability in order to remain compliant.

It’s easiest to think of email authentication as “caller id” for email marketing - with every outgoing message “stamped” with a special authentication number in order to provide ISP’s with a better assurance that the message is not spam.

Benefits of Authentication:

-  Higher rates of deliverability across all domains
-  Better chance of mail reaching customer’s inbox
-  Helps your mailings mail develop a positive reputation within other ISPs
-  Differentiates your message from “spam” or “junk” mail

You can review the DMA guidelines at:

http://www.zoneurl.com/xejuba

We will be sending another email shortly on how our email rates will be affected by these new DMA requirements.

 

As always, Person to Person Direct remains committed to helping your business achieve the results you demand. Should you need to reach us at anytime simply call 973-835-8112

Cordially,

 

Steve Alario

President, Person to Person Direct

 

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